ESP will represent BEN as the platform of choice for branded integration campaigns
LOS ANGELES & NEW YORK--ESP Properties, a sports and entertainment marketing agency dedicated to rightsholders—and part of WPP’s GroupM, the world’s leading media investment management group—announced today it has formed a strategic partnership with The Branded Entertainment Network (BEN), Corbis Entertainment’s world-leading marketplace for branded integration in popular global entertainment.
As part of the agreement, ESP Properties will have access to BEN’s technology, database of content, planning and analytics to enhance advertising, marketing and branded integration campaigns.
Developed by Corbis Entertainment, BEN is an interactive platform that provides end-to-end access to film, TV, OTT, digital, music video and celebrity brand placements. This provides advertising agencies and brands with the ability to find branded integration opportunities based on budget, demographic and other variables within Hollywood films, top-tier premium cable and OTT networks, as well as highly-valuable and difficult-to-access opportunities with leading digital influencers and content creators on YouTube, Vine, Facebook, Snapchat, Twitch, Instagram, and other digital and social media platforms.
Gary Shenk, CEO of Corbis Entertainment, commented, “We are pleased to be partnering with ESP Properties, an agency at the forefront of new approaches to brand advertising, marketing and promotion, and look forward to working within and beyond the WPP network of agencies representing many of the world’s most popular and leading brands. In collaborating with BEN, ESP will be able to offer critically important branded integrations alongside digital media, sports and entertainment partnership opportunities. This approach is even more important today as consumer-viewing habits continue to change and the propensity for commercial avoidance continues to grow.”
John Kristick, Global CEO of ESP Properties said, “Corbis Entertainment has created BEN with real foresight and a clear vision of the importance of branded integration. BEN is an easy-to-use platform that enhances the ability to identify content—whether it’s television, movies, OTT, social media or a live event—and insert brands in a strategic way that delivers a real and measurable return on advertising and marketing dollars. We are excited to partner with Corbis Entertainment and believe BEN will become an integral part of the strategic planning and implementation for many brands.”
About ESP Properties
ESP Properties is a new type of sports and entertainment marketing agency, dedicated to helping rightsholders take advantage of digital and data driven changes in the media landscape. It is part of WPP’s GroupM. ESP Properties is dedicated to helping properties better understand their audiences, develop more relevant ways to engage with them, and provide potential brand partners more valuable ways to connect with their communities of fans. Iconic organizations such as the All Blacks (New Zealand Rugby Union) and the Cleveland Cavaliers are among a growing list of major clients. www.espglobal.com.
GroupM is the leading global media investment management company serving as the parent to WPP media agencies—including Mindshare, MEC, MediaCom, Maxus, and Essence, as well as the programmatic digital media platform Xaxis—each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people.
Discover more about GroupM at www.groupm.com.
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About The Branded Entertainment Network (BEN):
BEN, a service of Corbis Entertainment, is the world’s only online marketplace for brand integration and product placement. BEN connects brands and advertisers with leading content creators and digital influencers for unparalleled integration opportunities within film, TV, OTT, music and more. BEN creates memorable connections with audiences, measurable results and commercial value for our partners.
About Corbis Entertainment:
Corbis Entertainment is a leading entertainment marketing and rights company. We empower agencies, brands, publishers, and other media producers to capture the attention of audiences worldwide by integrating premium and timely entertainment content into their communications. From the world-leading product integration platform (BEN), to the largest daily feed of celebrity content (Splash), to the global leading agency for rights and music clearances (Greenlight), Corbis Entertainment helps elevate projects, amplify brands, and captivate audiences.