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2012.02.10 Articles

Adaptive Marketing Set to Become the Next Big Thing

Adaptive Marketing Set to Become the Next Big Thing
Fight Commodification by Personalizing Products and Communications

Advertising Age Byline

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2012.02.06 Press Release

SUBWAY ASSIGNS U.S. DIGITAL DUTIES TO MEDIACOM

SUBWAY ASSIGNS U.S. DIGITAL DUTIES TO MEDIACOM

NEW YORK–MediaCom has been awarded digital media responsibilities in the U.S. for Subway, the media services agency announced today.

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2012.02.02 News

GroupM Honored by Media Post’s OMMA Magazine and Media Magazine as Holding Company of the Year (2011)

 

GroupM Honored by Media Post’s OMMA Magazine and Media Magazine as Holding Company of the Year (2011)

 

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2012.01.26 Press Release

GROUPM STRENGTHENS GLOBAL MANAGEMENT STRUCTURE

 

GROUPM STRENGTHENS GLOBAL MANAGEMENT STRUCTURE

Mindshare’s Dominic Proctor Named President of GroupM

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2012.01.23 News

Maxus Grabs Double Honors: U.S. Media Agency of the Year by Adweek, Agency to Watch by Ad Age

Maxus Named U.S. Media Agency of the Year by Adweek

Maxus Makes Advertising Age's "Agency to Watch" List

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2012.01.18 Articles

Why Marketers Had to Be at CES (Not Just Following Along on Twitter) by Antony Young, CEO, Mindshare North America

Why Marketers Had to Be at CES (Not Just Following Along on Twitter)
Immersion Is Worth the Trip, Says Mindshare CEO Antony Young

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2012.01.06 Press Release

MINDSHARE ANNOUNCES MOBILE MARKETING CENTRE OF EXCELLENCE IN INDIA

MINDSHARE ANNOUNCES MOBILE MARKETING CENTRE OF EXCELLENCE IN INDIA

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2012.01.03 North America

MEC ATTRACTS TOP TALENT INCLUDING INDUSTRY VET MARLA KAPLOWITZ AS CEO IN 2011

 

MEC RECRUITS THE INDUSTRY’S BEST

AGENCY ATTRACTS TOP TALENT INCLUDING INDUSTRY VET MARLA KAPLOWITZ AS CEO

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2011.12.27 Articles

Advertising Age Interview with New Mindshare NA CEO, Antony Young

Five Questions With Mindshare CEO Antony Young
Not All Agencies Are the Same, According to This Industry Veteran

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2011.12.20 Press Release

GroupM Deep Dives into Digital Lives of University Students

GroupM Deep Dives into Digital Lives of University Students

GroupM Knowledge and CMI announce the results of a study into this significant segment

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