Obsessed With the New, But Digital Marketers Are Investing In the Old

Why Digital Advertising's Hottest Formats Are Adaptations of Old Media

Reviewing The Brand Marketer’s Digital Strategy With GroupM’s Rob Norman

FOR IMMEDIATE RELEASE
May 2, 2011

NEW YORK—Tom Dempsey, a media agency veteran with extensive national broadcast media buying experience, today was named director of digital investment for GroupM North America, a new position.

GROUPM ADDS OUTRIDER TO FAMILY OF MEDIA COMMUNICATIONS AGENCIES, CREATING DEDICATED

GroupM chooses Kognitio for its experience and expertise in building high value BI and data warehousing environments

GroupM Study Says Internet Advertising Spending Will Reach 15% of Total in 2010: Total Expected to Hit Almost $65 Billion Next Year